Posts tagged “Distribution

Hulucination- In The Darkness: Hulu’s First Long Tail Movie

By Chadwick Matlin

At what point does a movie stop being a movie? In the Darkness, Hulu’s first fictional “movie,” which had its online premiere last week, may not qualify. Darkness is 60 minutes long, was shot in five days, stars no-name actors, and for its first four weeks will be distributed only online.

Whatever it is, In the Darkness shows us yet another possible future for entertainment: one where movies turn the Web into their personal theaters. As usual, we can blame this new business model on the financial crisis. (more…)


The Daily Nebraskan Spotlights Mattoid & “In The Darkness”

In a world of increasing technology and decreasing paper, few might expect one of the most technologically progressive industries might be making some adjustments of its own in order to avoid obsolescence.

Among the innovations of  Mattoid Entertainment’s “In the Darkness” is its status as the first film to be premiered on Hulu.

This sort of release has been termed a “digital distribution” and might be the way of the future in the world of cinema. (more…)


Hulu Launches Exclusive Feature

By Liz Stinson

In a sign of the digital times, Hulu.com yesterday launched the first feature-length narrative film to premiere exclusively on its site.

“In The Darkness” is released by Mattoid Entertainment, which focuses on creating first-run content for online platforms.

The film follows the disappearance of two young men in a fire-ravaged mountain range.

Mattoid co-founder and “Darkness” scribe and helmer Andrew Robinson said cost considerations as well as the chance for greater exposure led to his decision to preem via Hulu after taking a more traditional distribution approach for his 2009 pic “April Showers.”

READ THE ORIGINAL ARTICLE HERE